The 10% newspaper problem on your doorstep

Scot Karp on Publishing 2.0  Blogsite estimates that the print/web transition is now at a 10% tipping point. Using the New York Times as  an example he calculates,

"Let’s assume that the NYTimes.com has roughly the same portion of ad revenue coming from online. What you find, with some modest rounding, is that print circulation is about 10% of total audience reach, while online advertising revenue is 10% of total ad revenue — the economics are nearly the perfect inverse of what they should be."

Read the whole analysis