During March 13-15 MediaPost subscribers, which include media buyers and sellers, were surveyed by Dynamic Logic and asked if there were buzzwords they would like to have people stop using. About half (49.5%) said yes.
Top of their "stop using" list were the buzzwords: "Web 2.0" and "engagement."
On a call, it's a good idea to check the buzzwords at the door. The problem with words like these, is they mean different things to different people, so using them often does not advance communication.
I don't mean to make light of the survey. It is a great trend survey that gives a view of what to expect from media buyers in the coming year.