Sales lessons from the campaign trail #1
As a student of sales, I love Presidential elections!
I have a theory that has successfully predicted the winner of the Presidential election for the past 30 years.
My formula is simple:
Forget the polls
Forget the platforms
Forget the issues
Forget the political parties...
if you objectively evaluate the selling skills of the candidates...
the better salesperson won every election.
Here is my proof:
2004 Bush wins over Kerry
2000 Bush wins over Gore
1996 Clinton wins over Dole
1992 Clinton wins over Bush Sr.
1988 Bush Sr. wins over Dukakis
1984 Reagan wins over Mondale
1980 Reagan wins over Carter
1976 Carter wins over Ford
I didn't vote for all of the winners but, in my opinion, the better salesperson won every contest.
Think about it on your next sales call!