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    These delightful cartoons from 1941 remind us what it takes to keep customers happy with wit and timelsss wisdom. Enjoy!
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January 24, 2008

Predicting the next President...by sales skills

Sales lessons from the campaign trail #1

As a student of sales, I love Presidential elections!

I have a theory that has successfully predicted the winner of the Presidential election for the past 30 years.

.

My formula is simple:

Forget the polls

Forget the platforms

Forget the issues

Forget the political parties...

if you objectively evaluate the selling skills of the candidates...

the better salesperson won every election.

.

Skeptical?

Here is my proof:

2004 Bush wins over Kerry

2000 Bush wins over Gore

1996 Clinton wins over Dole

1992 Clinton wins over Bush Sr.

1988 Bush Sr. wins over Dukakis

1984 Reagan wins over Mondale

1980 Reagan wins over Carter

1976 Carter wins over Ford

.

I didn't vote for all of the winners but, in my opinion, the better salesperson won every contest.

Think about it on your next sales call!

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Comments

you're right, but the sales-winner has to have either or both

1. an opponent who doesn't connect

2. (more important) a message that resonates, and a core authenticity that generates belief and hope

Obama qualifies. Clinton and Romney do not. McCain's focus on fighting both the world and his periodic off-the-wall statements scare me.

send money to Obama!

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