Yet another study supports the strength of magazines as an online traffic driver. BIGresearch's August 07 released "Simultaneous Media Survey" of 15,439 consumers shows magazines as the top off line media driving web traffic. Here is the chart that tells the tale:
Use it on a call:
This study does NOT say that magazines generate more web traffic than online media, such as web banners etc. This study compares off line media (with the odd exception of Email advertising"). The argument you have to first make, on a call, is that people still spend most of their lives OFF line. Then preset the case for magazines as the top offline web traffic builder for when those off line people get back on line.
Great , this is something new to me , nice post though
Posted by: business process outsourcing | February 08, 2012 at 04:08 AM