Are you good looking enough to be a rep?

You might not like this.

A recent poll of Cafepharma visitors, a website for salespeople in the Pharmaceutical industry, asked how a salesperson's physical attractiveness effects their selling. The survey was posted with a big helping of skeptical humor with the only three possible answers to the question, "Which type of rep gets the best results?" being:

1. An average looking rep that knows their products and can sell.

2. Doesn't matter. Too many other factors come into play regarding sales.

3. A super attractive rep that is an idiot and can't sell.

A bit over 17%, about one in six, picked #3.

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Some may find this funny, some not. But it raises a serious question of how we as individual salespeople differentiate ourselves in the field. If what we sell and how we sell it becomes a commodity...what's left? 

Do you have to be attractive to be a media sales rep? I don't think so. But many may disagree.

 

 

See the study on Cafepharma and read responses to it