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June 23, 2008


Cheap Hermes Bags

I have faced a lot of problems with inaccurate statistics, which led me to some wrong decisions.

Josh Gordon

Thanks for a great comment. This is what can happen when bean conters set marketing strategy. It is easy to understand what a web redesign costs or can do, less easy to understand content strategy. The other thing is that a commitment to content development is is ongoing.


I just left a job where "My sales staff can't sell online" . . however, it wasn't that we didn't know how to sell online, it was that we literally had nothing to sell.

The organization spent a ton of money redesigning the website, and forgot the other part of the equation: content creation. Gee, it's nice that the website is pretty, but we can't charge for impressions that don't exist since nobody is visiting as a result of there being nothing new to see. Online real estate became a piece of added value to package with print schedules.

Needless to say, I've since washed my hands of that situation.

Online Product Development

Hi!! I have got some valuable information through your site.Thanks for some wonderful info.The first step of any successful product creation, and often the step forgotten and minimized, is the step of creating a well thought out Product Definition

Rob Towns

If you are a manager saying "My sales people can't sell," it is more than likely a reflection of yourself and level of training you've supplied your team with. If you get to this point, you need a major overhaul... www.readtheanswer.com/index.php?RTA=web2

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