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November 24, 2008


Josh Gordon

I think you are right. These are two great examples of well known companies. But there are many "small heroes" in this area as well. I love to find small passionate companies whose products have greater meaning because their organizations make more than just products.


A perfect example of a great company that sells "more" would be Apple. They not only sell iPods, iPhones, and computers, but a way of life. People who carry around Macs are proud to be Mac owners and enjoy the recognition that comes with it.

Additionally, while Starbucks is struggling through the economic slowdown, they're another great example of a company who sells a way of life.

What do you think?

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