There is a new strategy for publishers looking to capture ad dollars heading for "search. " This is very important now that "search" accounts for 41% of all online advertising dollars.
The idea is for content publishers to build websites that act as search magnets by targeting an individual product category. Publishers then sell sponsorships to advertisers who are targeting that category. By mixing editorial and advertiser content into one heavily optimized website, enough information is aggregated that search engines, looking for key words unique to a product category, cannot resist it.
The effect is that content posted on the site, including the advertiser's content, rises on Google searches, and the sponsoring content publishers have a search service to sell advertisers.
The Marcomm Group which created the first prototype calls it an "Online Guide." The first targets the professional television camera product category at www.HDCameraGuide.com. As part of their service package Marcomm also creates video content for site sponsors. This site was so successful that content from it has found its way to page one of Google's organic search results in less than six weeks. Marcomm hopes to repeat this success by helping content publishers build sites for product categories in their markets.
Bill Blaney site developer at Marcomm Groupsays, “Our concept is a ‘deeply-built information guide’ that presents its information using a wide range of online media tools, and is highly optimized for search engine results."
A warm welcome to the newly revamped Guides Online website! We hope you will enjoy visiting our vibrant and user-friendly website. Guides Online is a convenient one-stop portal which provides up-to-date information.
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http://bestonline-guide.com/
Posted by: online-guide | June 30, 2009 at 09:46 AM