My post on how the Europeans already have an audit for digital only magazines created a lot of interest. In the US, ad sales for digital only magazines have been slow. But in Europe, having the credibility of an independently verified circulation helps a lot.
As follow up, I am posting a few of those audits. Again, the core metric on these audits for digital only magazines is issues delivered and opened.
In writing my original post, my conversations with the North American ABC people were extremely amicable. They said, repeatedly, that if US publishers requested an identical, or similar, audit they would be very happy to assist.
If there is a publisher who wants to lead the charge, here is what you will need:
My last post on audits for digital only magazines
Go get 'em!
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