"Managing the interactive shift" was the extremely engaged presentation I co-presented at the SNAP conference last week along with Glenn Cook, American School Board Journal’s editor-in-chief and publishing director. The session was Glenn's idea. I showed up with my typical "too many" slide PowerPoint, but following Glenn's advice I put them aside, and together we talked through a wide variety of issues to an audience that could not seem to stop asking questions. It was a great session! The official conference report showed just how diverse the dialog was.
Folio reported on the "spirited debate" I had with my co-presenter over the issue of paid content. Glenn was for it. With my current Folio article, "Four Ways to Avoid Paid Content Suicide" fresh in mind, I advised against. Instead, suggesting an "if you can't beat 'em, join 'em" alternative; encouraging publishers to become content aggregators themselves, and go on to win the "search" wars for profit.
I was most heartened when well known industry pundit and blogger Rex Hammock Tweeted from the audience, "Josh Gordon talking about digital magazines in the most coherent, logical and convincing way I've heard."
With all the challenges I faced working on the Digital Magazine Ad Engagement project it was nice to hear.
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Josh,
This is an enormous issue and most of the media companies that I talk to are pretty clueless. I wrote out some tips to help:
5 Crucial Aspects of a Digital Media Transition http://www.digitaltonto.com/archives/61
Greg
Posted by: Greg Satell | August 18, 2009 at 11:33 PM