Social media hijacks McGraw-Hill's "Man in the chair"

Whoa. This is personal. For those of us who spent time in the B-to-B media sales trenches, McGraw-Hill's iconic "The man in the chair" ad was the closest thing to media sales religion we had. In a clever live action video the BMA brings the vision to life and updates the "Man in the chair" with big social media implications. At first I took offense, but then saw their point...and it's a good one. To all of us who worshiped the "Man in the chair" and used his likeness on sales call, after call, perhaps we need the update most of all.      

Comments

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Thanks

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Brilliant! It makes perfect sense. Of course nobody's going to trust a company when they don't know anything about you. It's been like that since way back when.

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