Forrester Research just released a five year forecast of interactive marketing spend that predicts dollars spent on social media marketing will grow at the the fastest rate.
All online media are set to grow in average double digits every year, but advertising in social media will show the largest in the 5 year period.
Starting with 2009 Forrester projects the following:
Social media: 34%, mobile marketing: 27%, online display advertising: 17%, search marketing 15%, email marketing 11%. Search and display have such a huge volume advantage at the start of the five year run, that they will still dominate the overall spend five years from now.
Read about the study http://tinyurl.com/l8ajzl
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Posted by: Freemoneylessions | July 31, 2009 at 02:00 AM
What's interesting is that social media marketing is also probably more cost-effective than other more traditional forms, so marketing itself is exploding in growth. It's no wonder -- putting up a video on YouTube, AdWido, and other video sites is pretty simple, and if it's a good video, it will get the exposure it deserves.
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