One of my favorite film scenes is from the final Lord of the Rings movie when a valiant cavalry chargeturns the tide of battle. As you know I am leading a project to help “designed for digital” magazines become an accepted ad supported medium. It’s a tough fight but I just learned that the cavalry is coming.
Today on a webcast co-hosted by Jim Taylor of the Harrison Group and Jeanniey Mullen from Zinio, Taylor shared data anticipating the adoption of digital readers. When digital readers become widely used, digital magazines will become widely read. Four years ago thre were 100,000 readers in use, today 5 million. Taylor predicts: by 2011, 9 million, by 2020 60 million. For all my friends fighting to sell ads in “designed for digital" magazines, take heart, the cavalry is coming…
It is awesome that Taylor shared data anticipating the adoption of digital readers.
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A lot of useful information in those links, thanks. I feel that it might even be too much for me to “digest” in just one week.
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I'm glad you like what I have written and thank your for commenting. But a lot more is coming. In a few weeks I'll release a big study I'm dong on digital magazines. Stay tuned!!
Josh
Posted by: Josh GOrdon | December 27, 2009 at 05:12 PM
Thank you and good luck in the future! I've loved reading the articles!
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Today on a webcast co-hosted by Jim Taylor of the Harrison Group and Jeanniey Mullen from Zinio. Thanks
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