In the US where television advertising still commands the largest share of ad dollars what has happened in the UK is unthinkable; Internet advertising revenue has surpassed TV ad revenue for the first time. From a recent report in the The Guardian newspaper:
The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.
UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online.
The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.
The IAB's figures show that of the total of £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google, up 6.8% year on year.
The UK is not the first country where internet ad spend has overtaken TV spend, Denmark reached the milestone about six months ago. But it is the first major economy to do so.
How soon do you think this will happen in the US?
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Posted by: Josh Gordon | December 19, 2009 at 04:47 AM
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Posted by: Dental Implants Preston | December 28, 2009 at 12:02 PM
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Posted by: Nick Matyas | January 02, 2010 at 04:31 AM
Thank you Nick,
Happy New Year to you as well. I wonder if more contries will shift over to having the majority of their advertising go online in 2010. One thing to keep in mind is that the UK has a very different broadcast set up than the US. In the UK the goventment run BBC still controls most broadcast content. In the US private firms rule the airwaves and ad revenues have always been much higher. Comparing broadcast ad revenues in the US and UK is apples to oranges.
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Posted by: Nick Matyas | January 12, 2010 at 11:35 AM
It only explains the fact that more people are using internet day by day. That's give the reason why advertisers are taking advantage of this opportunity.
Posted by: Lasik Doctors | May 30, 2010 at 02:34 AM
That means is a problem in that country or people dont watch that much tv , because tv revenue should be with a lot more than internet one, because video ads have mor eimpact over people.
Posted by: gold wedding rings | November 10, 2010 at 07:47 AM
It clearly depicts UK's advancement in technology. It is really great. And thank you for sharing this fact.
Posted by: predictive dialers | November 18, 2010 at 08:21 AM
Ohh!! It is really amazing fact for all of us. It means Americans are using internet like anything.
Posted by: Construction lawyers | November 19, 2010 at 10:21 AM
The UK is not the first country where internet ad spend has overtaken TV spend, Denmark reached the milestone about six months ago but it is the first major economy to do so.
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Posted by: Seetu Yadav | April 02, 2011 at 04:17 AM