Customer engagement: What works best? Newsletters?

cScape, the British consultancy, has just released a terrific FREE study that measured how marketers use different strategies and tools to establish online engagement with their customers. cScape did us real service by mixing social media and traditional online tools to give us a better understating of the process, less the typical social media hype. 

The finding that stood out for me was when marketers were asked which media aided customer online engagement the most. All the newly minted social media experts must have headed screaming for the door as the lowly, e-newsletter took the top score. Sure social media is a great way to engage customers, but lets not get distracted by the sizzle. Newsletters are a great workhorse for advancing ongoing online customer engagement.  

Here is the chart of what marketers say improved their online customer engagement:

Ad agencies responded to the same question. Newsletters are the top pick for both groups:   

 

 

 

 

 

 

 

View a free version of the report   

Comments

[Nursing tank]

yes, i have heard that newsletters work a lot!

[Software Testing Services]

I totally agree with your post. Its true that newsletters really works a lot. Newsletters are a great workhorse for advancing ongoing online customer engagement. Your survey is absolutely true about the popularity of the newsletter.

[Home security products]

Great! these charts also present the SEO tools efficiency. So thank you for this really important information.

[Home Office Safes]

Yes i agree with the result, one condition though, the customer has to subscribe to the newsletter it cannot be a newsletter that sent to an list that was bought from some else.

[insurance software]

Like many things the newsletter has its downsides and upsides - there are protocols and for making an efficient newsletter - when it is built correctly- it could be a powerful marketing tool.

[sedona tours]

That's a good and decent approach to make.