News Years eve in downtown London. They put on a great fireworks show centered around the "London Eye," a gigantic ferris wheel attraction. On New Years Eve they turn the London Eye into one big fireworks launcher and put on a great show.
Look at the bottom of the picture and see the hundreds of digital cameras and cell phone cameras snapping away. New media is personal media.
This event was recorded by thousands of personal journalists each hoping to capture a tiny piece of the event. In the hours of waiting before the display I saw ONE cameraman from the BBC. Who had the best coverage? One BBC camera against tens of thousands of personal cameras. Wonder where content for the new social media platforms will come from? Look at this picture. Part of the new media is us!