1:30 to 2:30 PM
How Publishers of Interactive Digital Magazines Are Successfully Selling Ads, RIGHT NOW
The introduction of the iPad and the reader technology will accelerate the acceptance of advertising in digital magazines. But right now you can learn how some publishers are doing this now. Their key to success comes from creating publications that deliver a unique advertising benefit: a higher degree of interactivity than is found in any other electronic media.
In this Josh Gordon will briefly summarize the results from his groundbreaking survey "The Case for Advertising In Interactive Digital Magazines" then talk directly to four publishers who are successfully leveraging this advantage in the field. For any publisher trying to sell advertising into their digital editions this is an essential session. Panelists represent four US publications who are successfully selling advertising into their digital editions RIGHT NOW.
Nicholas Pavach: VP of Advertising Sales and Custom Publishing Zinio
Gregg Hano: Publisher of Popular Science
Rob Keenan: VP of Media Integration at Edgell Communications
Rob Grady: Director of Technology at NextScreen, the publishers of Winding Road
How to Leverage iPad and eReader and Mobile Technology Business Models
While iPad, e readers, and mobile content delivery capture national headlines, for publishers, the real issue is sorting out the business models and revenue opportunities they create. Before you decide these for your publications you need to hear our panel have to say about the revenue opportunities and pitfalls these new technologies are creating.
Dean Eaker: Founder & Chief Revenue Officer, Wired Assets Data Corp. Wired Assets
Marcus Grimm: Marketing Director at Nxtbook Media
Gregg Hano: Publisher of Popular Science
4:00 to 5:00 PM
How soon can I be making money?
Join us as a panel of experts will help us predict how soon this market for advertising in interactive digital magazines has for growth.
Gordon Borrell, President of Borrell Associates is one of the very top consultants on advertising revenue who will help us understand how and how soon the revenue will come.
Tom Moran, President of xlr8dbrands Inc, is an e-reader technology expert who can help us understand how and how soon these devices will impact the ad market.
From Europe, Dominique Duffy is co-founder and CEO of Ceros. Since the European market for interactive magazine advertising is about a year and a half ahead of the US he can help us see what could be coming.
The symposium will be at the New York Marriott Marquis in Times Square, New York, Tuesday afternoon March 9th from 1:30 to 5 PM.
Please post any questions you think I should ask the 3 panels of experts. Thank you!
Couple of questions for the Symposium Josh:
For Gregg Hano - were Popsci's Genius Guides - with their very high production values - launched to make money or more to showcase the potential of the digital magazine format?
More generally, maybe for Dominic, I'm interested that you say the European market for digital magazine advertising is 18 months ahead of the US. What evidence is there for this and why do you think it is the case?
Have a great day,
Peter
Posted by: Peter Houston | March 09, 2010 at 09:02 AM
That's really good option and the invention this can easily solve the problems.
Posted by: Cheap Computers | June 09, 2010 at 03:38 PM
Companies that have personnel who are using the Internet to personally communicate every day have a much higher success rate of making this transition [from print to digital magazines]. We all use the Internet, we all use e-mail, we all use Internet tools, but I know one publishing company where employees are required to have a Facebook page and Twitter account. A lot of the internal company correspondence happens via social media tools.
Posted by: crib baby | August 05, 2010 at 03:22 AM
It’s actually informative stuff. I really prefer to read.There is a lot of helpful information within your post.....Hope to learn rather a lot and have a pleasant experience here!Thanks for post. my best regards guys!
Posted by: PKR bonus code | October 07, 2010 at 03:23 AM
Another good post. This is a very nice blog that I will definitively come back to several more times this year! Check my site for the very best in luxury products and services if you are interested. Great.Thanks.
Posted by: high visibility Workwear | October 08, 2010 at 01:39 AM
Anyway,Enjoy your article is an enjoyment.This article touched my heart,hope the author will bring us a better articles.
Posted by: Supra Skate | October 30, 2010 at 04:39 AM
Mainstream media are fully 100% marketing products, aiming to produce the highest return for investors. Independent magazines mostly published and produced by the owners. Motivation is passion for quality and the expression of their voice. Today independent magazines come from all over world although media markets produce more independent publications. Thanks for the post in this site.
Posted by: Legal advance funding | November 02, 2010 at 06:30 AM
I wonder what the outcome of the conference was - do you have a post on that? Would love to take a look.
Posted by: Best Internet Marketing Tools | November 18, 2010 at 09:24 AM
You are right about the european digital media being very dynamic. Could see it in UK and in France, indeed impressive.
Posted by: cyril | December 05, 2010 at 06:46 AM
This blog couldn't be more true, absolutely excellent.
Posted by: plantronics wireless headset | May 26, 2011 at 02:45 PM
Good article, I would read it again.
Posted by: plantronics headset | May 26, 2011 at 02:46 PM
I like the way you make your points. Well done. It’s amazing how fast the things are changing over the world.
Posted by: Logo design | August 10, 2011 at 04:13 AM
Absolutely true.Its an informative stuff.
Posted by: Custom Logo Design | September 09, 2011 at 04:32 AM
Its very nice article and i appreciate you for such nice info.
Posted by: Landscaping ideas New Jersey | September 30, 2011 at 05:48 AM
Your idea for this topic is amazing.
Posted by: Houston Limousine Service | October 28, 2011 at 12:47 AM
Great post! This is the first time I am visiting your site… Its cool and I like your template. More over, the quality of your posts are just awesome!
Posted by: Airport transfers to London Heathrow | November 18, 2011 at 06:41 AM
This looks absolutely perfect. All these tinny details are made with lot of background knowledge. I like it a lot. This was a useful post and I think it is rather easy to see from the other comments as well that this post is well written and useful
Posted by: London Heathrow airport transfers to Central London | November 18, 2011 at 06:42 AM
One of the options the default blogger comments lack is the option to reply to an individual comment.In fact it was one of the reasons i changed from blogger comments to Disqus comments.I have however come across a cool blogger hack that will enable comment replies for blogger.
http://www.refurbishedp4.com/
Posted by: discounted p4 laptops | November 25, 2011 at 02:09 AM
I really appreciated the read and shall be dropping by from time to time now.
Posted by: replica hermes birkin | December 29, 2011 at 02:17 PM
Nice post. Thank you for taking the time to publish this information very useful! I’m still waiting for some interesting thoughts from your side in your next post thanks!
Posted by: Chic Furniture | April 10, 2012 at 07:20 AM