In this extremely insightful SlideShare presentation Joe Pulizzi, founder of Junta 42, lays out the case for using "content marketing" in the wine industry. But what Pulizzi shares is far more universal. As the slides go by, a simple, logical, and compelling case for using "content marketing" in any industry is made.
I recommend you take the next 10 minutes and go though the slides. While you do it, every time you see a reference to the "wine industry" substitute the industry or market you are working in. Great job Joe!