Today at 4 PM EST I will be hosting a Linkinar for the National Association of Publisher's Representatives
The topic will be selling the media buyer whose company which publishes a lot of media of their own: their own newsletter, a website with more traffic than yours, their own webinars etc.
Here's the description from NAPR:
Josh Gordon, a former publishers' representative and a frequent NAPR featured speaker will address our association on Wednesday, July 21st at 4 P.M. EDT. The title of Mr. Gordon's speech is "My Company Has Popular Web Sites, E-Newsletters, E-Magazines, Social Media Programs and a Huge Database...Now, Just Why Do I Need YOUR Media." Mr. Gordon will answer that question and more concerning the compounding number of organizations that consider themselves to be "Media Self-Sufficient".
Josh Gordon now publishes an absorbing Web site, www.smartermediasales.com and an indispensable monthly e-newsletter entitled "Smarter Media Sales". Watch for Gordon's new blog: www.sellingwithcontent.com
The call in # is 218.844.3377 code 94612#
If you join me, here are the links I will walk you though:
1. If content is King then audience is Ace: http://jgordon5.typepad.com/content/2010/07/if-content-is-king-then-audience-is-ace.html
2. Content marketing spending http://www.junta42.com/resources/content-marketing-spending-2010.aspx
3. How publishers profit when advertisers are publishers http://jgordon5.typepad.com/blog/2009/08/what-publishers-must-do-when-customers-become-publishers.html
4. Print magazines have never stopped selling http://jgordon5.typepad.com/blog/2010/06/magazines-sell-heres-proof-.html
5. Aggregate or die http://jgordon5.typepad.com/content/2010/07/aggregate-or-die.html
6. The social media platforms that most advance business goals http://jgordon5.typepad.com/content/2010/07/the-social-media-platforms-that-most-advance-business-goals.html
7. The Energy Collective survey: http://www.theenergycollective.com/Home/41889
9. Interactivity is the Core Reason Marketers Advertise in iPad style Interactive Digital Magazines http://jgordon5.typepad.com/blog/2010/05/interactivity-is-the-core-reason-marketers-advertise-in-ipad-style-interactive-digital-magazines-1.html
Hope to see you there!