Free Linkinar today at 4 PM EST on selling the client who "owns" their media

Today at 4 PM EST I will be hosting a Linkinar for the National Association of Publisher's Representatives

The topic will be selling the media buyer whose company which publishes a lot of media of their own: their own newsletter, a website with more traffic than yours, their own webinars etc.

Here's the description from NAPR:

Josh Gordon, a former publishers' representative and a frequent NAPR featured speaker will address our association on Wednesday, July 21st at 4 P.M. EDT.  The title of Mr. Gordon's speech is "My Company Has Popular Web Sites, E-Newsletters, E-Magazines, Social Media Programs and a Huge Database...Now, Just Why Do I Need YOUR Media."  Mr. Gordon will answer that question and more concerning the compounding number of organizations that consider themselves to be "Media Self-Sufficient".

Josh Gordon now publishes an absorbing Web site, www.smartermediasales.com and an indispensable monthly e-newsletter entitled "Smarter Media Sales".  Watch for Gordon's new blog: www.sellingwithcontent.com 

The call in # is 218.844.3377 code 94612#

If you join me, here are the links I will walk you though:

 1. If content is King then audience is Ace: http://jgordon5.typepad.com/content/2010/07/if-content-is-king-then-audience-is-ace.html

2. Content marketing spending http://www.junta42.com/resources/content-marketing-spending-2010.aspx

3. How publishers profit when advertisers are publishers http://jgordon5.typepad.com/blog/2009/08/what-publishers-must-do-when-customers-become-publishers.html

4. Print magazines have never stopped selling http://jgordon5.typepad.com/blog/2010/06/magazines-sell-heres-proof-.html

5. Aggregate or die http://jgordon5.typepad.com/content/2010/07/aggregate-or-die.html

6. The social media platforms that most advance business goals http://jgordon5.typepad.com/content/2010/07/the-social-media-platforms-that-most-advance-business-goals.html

 7. The Energy Collective survey: http://www.theenergycollective.com/Home/41889

8. Community Sherpa study: http://community-sherpa.com/social-media-marketing-tidbits/12-keys-to-using-social-media-to-improve-marketing-in-the-multi-family-industry/

9. Interactivity is the Core Reason Marketers Advertise in iPad style Interactive Digital Magazines http://jgordon5.typepad.com/blog/2010/05/interactivity-is-the-core-reason-marketers-advertise-in-ipad-style-interactive-digital-magazines-1.html

Hope to see you there!

Josh Gordon