Media buyers are a stressed out bunch. Think they have a lot of time time to talk to you? Think again. According to a recently released study by Cento, they barely have enough time to talk to their own clients.
• Nearly half (43%) of the industry spends more than four hours per day working in Excel.
• Nearly half (49%) of the industry spends more than four hours per day composing or responding to email strictly for work purposes.• 85% of respondents indicated they would like to spend more time on highly strategic work, but are required to devote the bulk of their time to managing administrative or logistical activities.
• 82.2% no longer use fax machines.
Good luck getting through.
Download the whole study: