Trouble getting through to media buyers? Here's why.

Media buyers are a stressed out bunch. Think they have a lot of time time to talk to you? Think again. According to a recently released study by Cento, they barely have enough time to talk to their own clients.

According to the study, over half are either neutral or disagree they have enough time to "properly communicate" with clients. Only 45.1% agree or agree strongly that they do.  

In addition:

• 45% of the industry works more than 10 hours per day on average.

• Nearly half (43%) of the industry spends more than four hours per day working in Excel.

• Nearly half (49%) of the industry spends more than four hours per day composing or responding to email strictly for work purposes.

• 85% of respondents indicated they would like to spend more time on highly strategic work, but are required to devote the bulk of their time to managing administrative or logistical activities.

• 82.2% no longer use fax machines.

Good luck getting through.

Download the whole study:

http://centro.net/files/Centro-Media%20Planner%20Survey%20Executive%20Summary-June2010.pdf

Comments

[coach outlet]

Wow，wish the killing would just stop.... for both sides ...

[winn]

Now i dont have to worry, i should see regular updates from you. :)

[air max 2009]

Nice blog and the article are simply superb. The article posted was very informative and useful. You people are doing a great job. Keep going.

[Clark Adams]

How many media professionals were asked to answer this question? Considering the amount of time that they spend on the other software for work, the only time for them to engage in "proper communication" is when they open or respond to emails.

[LouisVuitton]

This is really good stuff here. Thanks for taking the time to post such valuable information

[pistol barrels]

Looking good though. Keep the watch a little more tighter.