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November 02, 2010

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ore findings include:

1. Active Podcast consumers are mobile media consumers - and content creators and advertisers alike should continue to take advantage of that fact

2. Active podcast consumers are not receptiv

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A lot of content which can be seen on TV can be seen on the Internet. That can be considered as one of the factors that has led to less people watching TV. How did they conduct this survey, by the way?

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Yes, you are pretty right that consumers are spending less time with live television and more time with online content as well as time-and-device-shifted premium video content. This group is young, educated and affluent – and are increasingly difficult for marketers to reach through traditional broadcast media.

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Due to Social networking. Many youths spend less hours on televisions than social networking sites. For this reasons Media sellers planned to air more interesting movies and entertaining shows than before. Youths engaged on this was discovered to be more timid to those who spend less on social networking activities. Alarming fact.

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