You gotta love it! Here is a print ad for McDonald's Big 'n' Juicy Burger that uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them. The double page spread was printed on napkin paper and ran in Sweden's Metro newspaper to promote the idea. Is paper based ad messaging dead? I don't think so! 
What do your clients think of when they think of you? Do they think of you as a salesperson or as a trusted adviser? A trusted adviser is consulted as marketing plans are formulated, kept in the loop as these plans develop, and have his or her stamp of influence as the plans go to market for bid. Trusted advisers are also tipped off to competitive threats before they can do harm. One of the best ways to win trust is to avoid "acting like a salesperson." Here is a funny sketch of someone doing just that...
In media sales you can often sell a non committal buyer by helping him find "permission to buy." This can be done by interfacing with others in his organization to get an OK to proceed, or by working directly with your client to help justify a purchase. Either way, this video puts "permission to buy" into hysterical perspective.
I groaned when I first saw this YouTube post about a fictitious UK ad agency that calls in some media sales reps to help assemble a cliche loaded pitch for a product no one wants. Too close to home!
The second time I saw it I laughed out loud. No "best practices" here, this is just for fun!
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