One finding from the study I did for Social Media Today, "The Coming Change in Social Media Business Applications," documented that small business is using social media far more than big business.
Comparing usage between companies with 100 or less employees against ones with over 1,000, the small companies are twice as likely to use social media in lead generation, and a third more likely to use it in branding and public relations.
Larger companies typically have bigger ad budgets, bigger booths at trade shows, more retail outlets, and a bigger PR budget. According to the study:
"Where larger organizations have more resources to touch their customers, such as corporate advertising, social media may not be as big a priority. However, with less money for outreach programs, smaller companies can make big inroads by focusing more on social media."
If you work for a smaller business...get social!Download the study for free