The new 3 R's of marketing are about content

My old friend Dave Scelba has a new take on the 3 R's. Dave always has a fresh take on things and this is no exception. When we first met many years ago he was running a highly sucessful ad agency that produced mostly B to B print ads. Times have changed, so has Dave and his organization.Give a watch:

You can see more of Dave's ideas at his video blog: http://www.davescelba.com/.

Here's the copy from Dave's talk:

The general public perceives the 3 R’s to stand for Reading, wRiting and aRithematic.

But if you’re a marketing and communications professional the 3 R’s really should stand for Re-purpose, Re-distribute and Re-allocate.

Re-purposing content is easy. Your press releases can be edited into short one to three minute video scripts. The original writer should be able to edit the content in probably less than an hour and a half. Re-purposing content helps satisfy the basic marketing principal of maintaining a consistent message.

Re-distribution fulfills the major marketing goal of increasing the size of your audience. If you simply re-distribute the edited video content to all the appropriate social media networks, third party websites, Blogs and v-mails, you will be exponentially increasing the size of your audience. Best of all, this expanded distribution can be accomplished for literally a few dollars each month.

Re-allocating budgets to maximize reach and frequency is an essential marketing investment objective. It’s fairly well-known that on a dollar-for-dollar basis, public relations is the most cost-effective of all the communication tactics. By simply re-allocating a couple of thousand dollars each month from your advertising and media budget to your social media strategy, you will substantially increase your reach and frequency and ultimately satisfy this major marketing objective.

If your budget is scrutinized by a CFO, you’ll be happy to know that social media tactics are 100% measurable, and the analytics are provided at no cost to the user.

Re-purpose, Re-distribute and Re-allocate ... 3R’s for today’s marketing professional.

Comments

[Josh_Cole]

When you say "social media tactics are 100% measurable" how do you mean it? It seems that, while traffic and social impact is easily measured, drawing the types of connections to revenue that CFOs like is a bit more challenging.

What's your take?