Google: Want better SEO? Improve your content.

Early this year Google initiated its “Panda” algorithm change which affected the rank of millions of websites. In a February post on “The Official Google Blog” they explained their motivation:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites, or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on...

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

Read the whole post: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

The “Panda” changes created so much interest that Google offered more advice two months later, on their "Webmaster Central Blog":

“Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we've rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”

Read the whole post:http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

You can read the entire posts from Google on the links I've provided above. But it is not hard to see what Google is looking for. As they see it, their job is to find the best and most relevant content locations, rank them, and present them to their users. Through this process sites with higher quality content will rank higher.

In their their words, websites that create "original content and information such as research, in-depth reports, thoughtful analysis and so on" are bound to come out ahead. This is why many companies are making original content creation part of their search engine optimization program.

Comments

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Yes Content is very important on getting optimizing the SEO. These content would give you more traffic to your website if you have one unique content.

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Ya that is true after the keyword research and meta tag selection the page structure and content of the website is considered most important to be optimized for increasing the hits to the given website.
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Content plays a very important role in the process of seo. It acts as a first impression for all the viewers to make a look back into your website.

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I've been very pleased with the way the Panda update has improved search results. Not only has it cut down on the amount of scam/un-related sites, but now they give you the most recent results first. I was tired of seeing 2 or 3 years old blog posts come up whenever I'd research things about politics or technology. I think Google has done a great job of improving the user experience.

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Really placed the importance back on the content writers and web designers in internet marketing firms. Linkbuilders and seo strategists have been given the back seat since much of their work has become obsolete. Not to say that there still isn't a place in the world for seo, but it certainly doesn't require the attention it used to.

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