But my book had a secret weapon build into it: an imaginative survey that offered new insight into problem customer behavior.
Within a year of the book's release I had been asked to share survey insights with appearances on CNN, CNBC, Wall Street Journal TV (twice), and The Fortune Business report. Book sales were bolstered by international translations with the Korean edition alone hitting that 3,000 copy sold mark. You can click on the picture to see a video clips from four of my 1997 television appearances. Remember, it all started with a survey. And before you play the video, also remember, I had more hair then.