This past Tuesday the National Newspaper Association, with members facing big drops in print ad revenue, launched a campaign to reposition newspapers as multimedia platforms. With the tag line , “Newspaper: The Multi-Medium,” they hope to lay claim and monetize the extended reach of their web presence. Citing more Nielsen stats than you'd ever want to read, they claim that collectively, newspapers and their web products reach 70% of all adults each week.
For print media publishers everywhere this is a great blueprint. Selling media is competitive and if your magazine doesn't get the ad another magazine may. But remember to sell the value of your base platform (consumer magazines, b to b magazines, etc.).
Read the press release from the National Newspaper Association
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