In media sales you can often sell a non committal buyer by helping him find "permission to buy." This can be done by interfacing with others in his organization to get an OK to proceed, or by working directly with your client to help justify a purchase. Either way, this video puts "permission to buy" into hysterical perspective.
« Study: strong link between ad spend, blogs, and buzz | Main | Anecdote to put search in place »
July 19, 2007
Funny video: "Permission to buy"
| | |
|
The comments to this entry are closed.
Recent Posts
- Survey: Quality and competence of media sales reps has gone down
- Have publishers let competitors position their media?
- Do your media reps ask about paid search?
- Nine years from now what will break the desk?
- Angie, on why Angie’s List publishes a print magazine
- To sell more print ads talk digital first
- For publishers, digital dollars are about data not eyeballs
- Dedicated digital media reps versus all reps sell digital: the numbers are in
- Social media snakes and ladders
- Stay hungry, stay foolish
Categories
- Advertising business models
- B to B
- Bad client creative
- Blogs
- Buyer POV
- Content marketing
- Current Affairs
- Digital magazines
- For fun!
- I don't trust you
- Integrated packages
- Integrated selling
- International
- Lessons from the campaign trail_
- Media forecasts
- Newsletters
- Not enough clicks
- Podcasts
- Print is dead
- Product development
- Recession
- Regional media
- RFPs
- Sales tips
- Search
- Social networks
- Television
- Transition to interactive
- Use competitors website
- Video
- Virtual events
- Web laggards
- Web/Tech
- Webinars
- Weblogs
- Website versus website
Visit the Smarter Media Sales website
- Sign up for our FREE newsletter
Receive strategy and sales tips to grow revenue - We make media sales training fun and effective
- Smarter Media Sales home page
- Video and audio clips
- Free webinars
My books
How to lose sales
- These delightful cartoons from 1941 remind us what it takes to keep customers happy with wit and timelsss wisdom. Enjoy!
http://jgordon5.typepad.com/f_alltop_125x125.jpg
Sidebar
Awards
- "Presentations That Change Minds" wins Gold Medal at the 2008 Sales Book Awards
Comments