Burgular! A funny lesson on trust

What do your clients think of when they think of you? Do they think of you as a salesperson or as a trusted adviser? A trusted adviser is consulted as marketing plans are formulated, kept in the loop as these plans develop, and have his or her stamp of influence as the plans go to market for bid. Trusted advisers are also tipped off to competitive threats before they can do harm. One of the best ways to win trust is to avoid "acting like a salesperson." Here is a funny sketch of someone doing just that...