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December 18, 2007


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I have faced a lot of problems with inaccurate statistics, which led me to some wrong decisions.

Jay Ehret

Wow. What strikes me is what's missing from the list. There is no reference to selling stuff on the list of reasons to budget for advertising. I guess that's because the study surveyed marketers and not business owners.

Don't get me wrong. I'm all for branding and differentiation, but this study illustrates the disconnect between 'marketers' and the real world. For some form of 'increasing sales' not to even make the list is really shocking.

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