You gotta love it! Here is a print ad for McDonald's Big 'n' Juicy Burger that uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them. The double page spread was printed on napkin paper and ran in Sweden's Metro newspaper to promote the idea. Is paper based ad messaging dead? I don't think so! 
« Beyond the buzz words of new media | Main | Media integration through contests »
March 04, 2008
Pushing paper advertising in Sweden
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Wow. This is a wild study. Kind of makes you think twice about click through metrics.
Posted by: Hermes Birkin Bag | December 30, 2011 at 11:39 AM