Magazines: most credible source of "information about a company"

My 7/8 post reviewed a 2008  Edelman Study that documented how young Americans rated Business magazines as #1 in credibility as a source of company information, and Wikepedia #2.

But as Gregory Kohs correctly commented, the Edelman study is not focused on young Americans, it is a world wide study focusing on business leaders.

While the "young American" finding was interesting, the more important finding is how business leaders, world wide, perceive different media.

Posted here is chart on media credibility as it relates to this broader audience. 

As with young Americans, business magazines were #1 followed by stock or industry analyst reports, then followed by Television.

This is a great report to bring on a call to document the credibility magazine advertising can bring to a marketing program.

Download the entire Edelman study

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[Calandra]

I think this is a really interesting study. I think that the results do reflect the reality of what most of us consider credible business information sources.

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[Arnold]

I personally think that magazines are sure more reliable, although with the current advancements in technology it becomes easier to trace down bogus information in the internet.