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November 15, 2008


Hermes Birkin Bag

Wow. This is a wild study. Kind of makes you think twice about click through metrics.


There are plenty of technological factors that are killing the book (not least of which... people read alot less than they used to). One key concept is this: the Internet has removed the time and space from thievery. Almost any form of 'art' (media, movies, books, etc) can be had in seconds. This sort of shatters the supply/demand models of old. Now companies are scrambling to find the iTunes for books (Amazon's Kindle Store), and find the right price points and DRM keys, etc. I love my Kindle. As long as teh stories keep coming, and great authors are happy, I'm happy. :D


interesting piece,,,

btw...i really like your blog i have been following it on http://b2breps.net


Wow. This is a wild study. Kind of makes you think twice about click through metrics.



The problem with on line ads are the Natural Born Clickers.
Those who click on all kinds of adds you don't want on your website as they won't buy.

Study by Starcom MediaVest Group
The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks.


I completely agree that the right print ad can really get a client noticed. While it is impossible to completely measure how many people will actually take notice of a print ad, indexes can be utilized to make educated estimates, and are especially useful when trying to determine the possible success of ad based on target audience’s demographic and or psychographic.

As far as online ads go, while online advertising is becoming more and more popular, it’s also very important to keep in mind that there are so many clicks on advertising that are actually false. I mean, there are people out there who are paid to sit and click on an organization’s ad, which falsely represents the number of people actually clicking on the ad out of interest.

Engago Team

The problem with print adds is the tracking and tracing.
Online adds can be tracked and traced easily.
Print adds not (or very hard).

If marketing needs to spend money, they prefer to spend on ads that can be traced in order to have proof of their spending.

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