If you are selling any kind of newsletters, if your website has a basic news design, or if you are sponsoring any webcasts that have a news or current affairs focus, here is a great factoid to share with your advertisers to reinforce the value of what you sell.
In just the past few months the number of Americans who pick the Internet as their top choice for National and International news had almost doubled, enabling the Internet to surpass Newspapers as the second most preferred news media. With young people Internet sources are almost tied with the top choice, television.
Although Pew does not mention this, it would be hard to imagine that the recent National elections may have helped focus people on where they really prefer to get news.
From the study:
Currently, 40% say they get most of their news about national and international issues from the Internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the Internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
For young people, however, the Internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news on line; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the Internet (68% vs. 34%).
On a call.
Share this as passing a benchmark, which it is. "Hey did you hear that the number of people who use the Internet as their top source for news almost doubled in the past five months? Internet news sources, for the first time ever, passed newspapers and are only behind television. Glad you are running ads in our online news product? See? You are keeping up with the times!"
Download the report to take on a call:
http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source
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Posted by: enko | September 03, 2010 at 10:08 PM
I agree with you, I have read that more than 50% people on the earth find the information they need from internet.
Posted by: Website advertising | August 24, 2009 at 04:00 AM
I believe this becuase I am this. I rely on the internet far more than any other media channel for my news. In fact I use the internet for nearly 100% of my news intake. We are about to start a quarterly publication and this reemphisizes the importance of making the content available online as well. Thanks for the post.
Posted by: Troy Bingham Dialer | January 14, 2009 at 03:23 PM
This has been a long time coming. I'm not surprised that the net has overtaken newspapers. Thanks for the reminder and update.
Will Fultz
Posted by: Top Sales Blog | January 08, 2009 at 08:34 AM