Yesterday, the weekly print publication PRWeek announced it will shift its distribution from a weekly print publication to a hybrid model that includes a monthly print edition and a weekly digital edition. Does this print-digital model make sense?
Last week publishers considering the "cold turkey" transition from all print distribution to all digital got a chill of their own from Seattle. The Seattle Post-Intelligencer, a local newspaper, shifted from all print to all digital and watched their website traffic plummet by 23%.
Loyal magazine readers are creature of habit. They tend to like things the way they are, which is why they are subscribers to one magazine and not another. I have researched several spectacular magazine redesigns that clearly took their publications to another level, only to hear back from the "loyal readers" that the redesign "looks different, and will take a while to get used to."
The hybrid approach can reduce the “shock of the new” and help readers “get used to it.”
Yesterday, the weekly print publication PRWeek announced it will shift its distribution from a weekly print publication to a hybrid model that includes a monthly print edition and a weekly digital edition. Does this print-digital model make sense?
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