How print ads help generate web leads

Let’s talk about yellow page advertising. Here’s a form of advertising designed to elicit a response. Telmetrics, an advertising call tracking company released data earlier this month demonstrating the power of a unique URL as part of a print ad.

Telmetrics measured how many solid sales leads came from yellow page ads and compared how many came from a reader picking up the phone, versus reading a URL on the ad and responding online. 

Company president Bill Dinan made the assumption that most survey respondents would say they picked up the phone to engage the advertiser. He was correct, but surprised at how close it was when only 56% of leads came in via phone calls, and 44% came through a direct response of the URL printed on the ad. The study also discovered that unique URLs like  CallFlorists2.com were more often visited than client specific domains with URL extensions like Publisher.com/florists. If you want your print ad to generate a response keep the URL in the ad and keep it unique and simple.

Read the Telmetrics report

Comments

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[Dominik]

Please write more on integrated selling

Dominik

[Gary Hand]

Great article thanks for taking the time to write it.

[Michael Fralish]

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[Ecommerce]

Good point. Print ads haven;t still gone ti the dumpster with the rise of social media marketing. You should still finance all possible aspects to market your company and products.

[Eminenz - Ad Agency]

That's good...

-Ad Agency-

http://www.eminenz.in/print.html

[Josh Gordon]

Good point. But often online entities grow fastest when they have a presence in the physical world.

[sales leads]

I am surprised at how close it is as well! However, do many people still look at the yellow pages?

[delivery service philippines]

These articles so interesting thank you so much for bringing up this,good subject to explore.

missy

[Account Deleted]

Print adds are more attrective then othres. These are easilly understandable. They help to gain the profits. Prit adds are generate a broad range in the market.http://auto-loan-provider.us/resources.shtml,
http://clotheshop.us/resources.html,
http://entertainmentsource.org/resources.php

[Easy Ways Of Earning Money]

The article is so intersting and i am also agre with this article that the print adds are more intersting. So thanks for this article please post me more article.

[sales leads]

The problem with simple and easy to remember URLs is that they tend to be more expensive than the ones you probably own and would make you incur additional expenses for obtaining those to redirect to your page.

[Timeshare Lead King]

interesting article with good info. added to my rss reader.