cScape, the British consultancy, has just released a terrific FREE study that measured how marketers use different strategies and tools to establish online engagement with their customers. cScape did us real service by mixing social media and traditional online tools to give us a better understating of the process, less the typical social media hype.
The finding that stood out for me was when marketers were asked which media aided customer online engagement the most. All the newly minted social media experts must have headed screaming for the door as the lowly, e-newsletter took the top score. Sure social media is a great way to engage customers, but lets not get distracted by the sizzle. Newsletters are a great workhorse for advancing ongoing online customer engagement.
Here is the chart of what marketers say improved their online customer engagement:
Ad agencies responded to the same question. Newsletters are the top pick for both groups:
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All the newly minted social media experts must have headed screaming for the door as the lowly, e-newsletter took the top score.
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Like many things the newsletter has its downsides and upsides - there are protocols and for making an efficient newsletter - when it is built correctly- it could be a powerful marketing tool.
Posted by: insurance software | December 29, 2010 at 07:38 AM
Yes i agree with the result, one condition though, the customer has to subscribe to the newsletter it cannot be a newsletter that sent to an list that was bought from some else.
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Posted by: Home security products | July 22, 2010 at 05:36 AM
I totally agree with your post. Its true that newsletters really works a lot. Newsletters are a great workhorse for advancing ongoing online customer engagement. Your survey is absolutely true about the popularity of the newsletter.
Posted by: Software Testing Services | July 15, 2010 at 01:59 AM
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