Can Digital Magazines Become a Widely Accepted Advertising Platform?

Josh Gordon thinks so. As director of the Digital Magazine Ad Engagement Project he has interviewed the pioneering publishers now successfully selling advertising into “interactive magazines” which, unlike digital replicas of print publications, are designed to be digital from the start. Gordon will share the two success principles interactive magazine publishers must embrace, and present preliminary findings from the first ever study focusing on just interactive magazine readers. If you work in marketing,this presentation will state the case for advertising in interactive magazines, if you are a magazine publisher you may see the future of your business. Click on the picture to watch the 26 minute video.Publishing legend Bob Sachs introduces Josh who speaks at about minute 4. 

Digital Magazines - DM2PRO Video - When You Need to Know

Comments

[Spinrewriter]

I really like it whenever people come together and share thoughts. Great website, keep it up!

[Cheap Abercrombie Fitch]

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[Josh Gordon]

Thank you. For more of the same but updated with the acutal results of the study: I'll be on a webinar next week Tuesday March 30, 9 AM EST, 2 PM Londn time.
http://www.fipp.com/News.aspx?PageIndex=2002&ItemId=15316

[Antonio]

Hi Josh, wonder to get the information or references about publishers who have landscape interactive magazines already published. Thanks for sharing this important speech of yours.
Antonio