What I planned for the Digital Magazine Symposium 2010

I will be chairing the Digital Magazine Symposium at The Publishing Business Conference & Expo next week in New York. If you want to keep up with the latest on making money with digital editions you will want to be there. I have three panels planned:  

1:30 to 2:30 PM  

How Publishers of Interactive Digital Magazines Are Successfully Selling Ads, RIGHT NOW

The introduction of the iPad and the reader technology will accelerate the acceptance of advertising in digital magazines. But right now you can learn how some publishers are doing this now. Their key to success comes from creating publications that deliver a unique advertising benefit: a higher degree of interactivity than is found in any other electronic media.

In this Josh Gordon will briefly summarize the results from his groundbreaking survey "The Case for Advertising In Interactive Digital Magazines" then talk directly to four publishers who are successfully leveraging this advantage in the field. For any publisher trying to sell advertising into their digital editions this is an essential session. Panelists represent four US publications who are successfully selling advertising into their digital editions RIGHT NOW.

 

Nicholas Pavach: VP of Advertising Sales and Custom Publishing Zinio

Gregg Hano: Publisher of Popular Science   

Rob Keenan: VP of Media Integration at Edgell Communications

Rob Grady: Director of Technology at NextScreen, the publishers of Winding Road

 

3:00 to 4:00 PM:   

How to Leverage iPad and eReader and Mobile Technology Business Models

While iPad, e readers, and mobile content delivery capture national headlines, for publishers, the real issue is sorting out the business models and revenue opportunities they create. Before you decide these for your publications you need to hear our panel have to say about the revenue opportunities and pitfalls these new technologies are creating.  

 

Dean Eaker: Founder & Chief Revenue Officer, Wired Assets Data Corp. Wired Assets

Marcus Grimm: Marketing Director at Nxtbook Media

Gregg Hano:  Publisher of Popular Science

 

4:00 to 5:00 PM

How soon can I be making money?  

Join us as a panel of experts will help us predict how soon this market for advertising in interactive digital magazines has for growth.

 

Gordon Borrell, President of Borrell Associates is one of the very top consultants on advertising revenue who will help us understand how and how soon the revenue will come.

Tom Moran, President of xlr8dbrands Inc, is an e-reader technology expert who can help us understand how and how soon these devices will impact the ad market.

From Europe, Dominique Duffy is co-founder and CEO of Ceros. Since the European market for interactive magazine advertising is about a year and a half ahead of the US he can help us see what could be coming.

 

The symposium will be at the New York Marriott Marquis in Times Square, New York, Tuesday afternoon March 9th from 1:30 to 5 PM. 

 

Please post any questions you think I should ask the 3 panels of experts. Thank you! 

 

Speaker BIOs

 

Register for the conference

 

 

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Companies that have personnel who are using the Internet to personally communicate every day have a much higher success rate of making this transition [from print to digital magazines]. We all use the Internet, we all use e-mail, we all use Internet tools, but I know one publishing company where employees are required to have a Facebook page and Twitter account. A lot of the internal company correspondence happens via social media tools.

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[Peter Houston]

Couple of questions for the Symposium Josh:

For Gregg Hano - were Popsci's Genius Guides - with their very high production values - launched to make money or more to showcase the potential of the digital magazine format?

More generally, maybe for Dominic, I'm interested that you say the European market for digital magazine advertising is 18 months ahead of the US. What evidence is there for this and why do you think it is the case?

Have a great day,

Peter