Media buyers are a stressed out bunch. Think they have a lot of time time to talk to you? Think again. According to a recently released study by Cento, they barely have enough time to talk to their own clients.
According to the study, over half are either neutral or disagree they have enough time to "properly communicate" with clients. Only 45.1% agree or agree strongly that they do.
In addition:
• 45% of the industry works more than 10 hours per day on average.
• Nearly half (43%) of the industry spends more than four hours per day working in Excel.
• Nearly half (49%) of the industry spends more than four hours per day composing or responding to email strictly for work purposes.
• 85% of respondents indicated they would like to spend more time on highly strategic work, but are required to devote the bulk of their time to managing administrative or logistical activities.• 82.2% no longer use fax machines.
Good luck getting through.
Download the whole study:
http://centro.net/files/Centro-Media%20Planner%20Survey%20Executive%20Summary-June2010.pdf
Looking good though. Keep the watch a little more tighter.
Posted by: pistol barrels | December 19, 2011 at 05:12 AM
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Posted by: LouisVuitton | September 24, 2011 at 04:43 AM
How many media professionals were asked to answer this question? Considering the amount of time that they spend on the other software for work, the only time for them to engage in "proper communication" is when they open or respond to emails.
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Posted by: winn | March 16, 2011 at 07:18 AM
Wow,wish the killing would just stop.... for both sides ...
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