I will be chairing the Digital Magazine Symposium at The Publishing Business Conference & Expo next week in New York. If you want to keep up with the latest on making money with digital editions you will want to be there. I have three panels planned:
1:30 to 2:30 PM
How Publishers of Interactive Digital Magazines Are Successfully Selling Ads, RIGHT NOW
The introduction of the iPad and the reader technology will accelerate the acceptance of advertising in digital magazines. But right now you can learn how some publishers are doing this now. Their key to success comes from creating publications that deliver a unique advertising benefit: a higher degree of interactivity than is found in any other electronic media.
In this Josh Gordon will briefly summarize the results from his groundbreaking survey "The Case for Advertising In Interactive Digital Magazines" then talk directly to four publishers who are successfully leveraging this advantage in the field. For any publisher trying to sell advertising into their digital editions this is an essential session. Panelists represent four US publications who are successfully selling advertising into their digital editions RIGHT NOW.
Nicholas Pavach: VP of Advertising Sales and Custom Publishing Zinio
Gregg Hano: Publisher of Popular Science
Rob Keenan: VP of Media Integration at Edgell Communications
Rob Grady: Director of Technology at NextScreen, the publishers of Winding Road
3:00 to 4:00 PM:
How to Leverage iPad and eReader and Mobile Technology Business Models
While iPad, e readers, and mobile content delivery capture national headlines, for publishers, the real issue is sorting out the business models and revenue opportunities they create. Before you decide these for your publications you need to hear our panel have to say about the revenue opportunities and pitfalls these new technologies are creating.
Dean Eaker: Founder & Chief Revenue Officer, Wired Assets Data Corp. Wired Assets
Marcus Grimm: Marketing Director at Nxtbook Media
Gregg Hano: Publisher of Popular Science
4:00 to 5:00 PM
How soon can I be making money?
Join us as a panel of experts will help us predict how soon this market for advertising in interactive digital magazines has for growth.
Gordon Borrell, President of Borrell Associates is one of the very top consultants on advertising revenue who will help us understand how and how soon the revenue will come.
Tom Moran, President of xlr8dbrands Inc, is an e-reader technology expert who can help us understand how and how soon these devices will impact the ad market.
From Europe, Dominique Duffy is co-founder and CEO of Ceros. Since the European market for interactive magazine advertising is about a year and a half ahead of the US he can help us see what could be coming.
The symposium will be at the New York Marriott Marquis in Times Square, New York, Tuesday afternoon March 9th from 1:30 to 5 PM.
Please post any questions you think I should ask the 3 panels of experts. Thank you!
Speaker BIOs
Register for the conference