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January 03, 2011


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Joe Pulizzi

Thanks for the shout out Josh.

I think that one of the problems with leveraging social media is that most companies think it is cheap. Sure, tweeting or facebooking doesn't cost anything...but then again, no one will pay attention anyway.

The inherent investment in social media is the creation of compelling content that makes you interesting. That is where the cost is. Social media is part of the distribution and feedback of that content.

I think companies are just starting to get this. 2011 should be interesting indeed.

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The dominance of online social media is such that company’s can no longer afford to ignore them. Without question, Facebook still controls the market, but that does not overlook the importance of MySpace, Twitter, Digg, reddit, You Tube, Stumble Upon or Meetup. Each social media network offers businesses in different fields different advantages. Whereas Facebook is fast been adopted by all businesses as an integral part of their online promotional mix, others are more tailored.

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