How blog content became a pool company's best salesperson

This is  great video produced by Michael Seltzer, owner of the Social Media Examiner. Seltzer interviews Marcus Sheridan, owner of River Pools and Spas who tells his story of how posting blog content, as part of an inbound marketing program, turnred his business around after it tanked in 2008 when the recession hit.  

There are several videos about Sheridan's story, but for me, this one stands out because Seltzer digs out the details. We find out how content became Sheridan’s best saleperson, and exactly what kind of content he posted. I especially like this story because it is about selling swimming pools, not the latest high tech gear that has a lot of intrinsic interest. No, nothing with that much sizzle, swimming pools. If this approach can work selling swimming pools, it can help sell anything.   

 

Read all of Seltzer's helpful commentary about his interview: How to Use Content to Increase Your Sales

Comments

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[Anne]

Hi Josh,

I am working with a well known brand to build a vibrant community that covers topics such as online publishing, business to business information, mobile app development, clean tech, tech business, online marketing and the digital ad space, start-ups and start-up culture, tech news and trends. We’ve given your blog a read and we think you’ve done a fantastic job covering topics that impacts our community. It would be great if you could join our community to help educate, inform and converse with those who are also interested in topics relating to the digital space.

If you would like to learn more about this, please send an email to info@atomicreach.com

Thanks,
Anne

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Great story on Swimming Pools, I hope it will work for SEO expert to sell products online

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