Josh Gordon has written four books on the sales and marketing process
that have been translated around the world. His latest book, "Presentations That Change Minds" was awarded the gold metal from the Sales Book Awards for being the best presentation sales book of 2008. The book received it's second Chinese translation in 2009 after a Taiwanese translation sold extremely well.
The four books:
Presentations That Change Minds: McGraw-Hill, The first strategy book written on persuasive presentations. Covers the 14 basic persuasive strategies, each in it's own chapter, showing how to research, plan, create, and share each one.
Selling 2.0 -- Motivating Customers in the New Economy
Berkley Books, The first book written on "2.0" for sales. Started the idea that salespeople must move from being product advocates to "customer motivators." Research on the book uncovered the underrated importance of trust in the buyer seller relationship.
Tough Calls -- Selling Strategies to Win Over Your Most Difficult Customers
AMACOM Books, 1997
The first book written on selling the problem client.
Competitive Selling: A Fundamental Approach
Folio Books, 1991
One of the first professionally written books on media sales.
Gordon’s books have been covered in Fortune, Business Week, USA Today (three times), Fast Company, Success (twice), The Mail On Sunday (UK), Inc. Magazine, Sales and Marketing Management, and SellingPower. They have been the cover stoy of nine magazines ad newsletters.
These books have been translated into German, Korean, Chinese, and Taiwanese.
