Never underestimate the power of unique content.
In 1997, to support his first mainstream business book, Tough Calls, newly published author Josh Gordon conducted a survey on problem customers. Because the survey was the first of its kind and interesting to a general business audience, Gordon and his survey were soon covered on CNN, CNBC, Wall Street Journal TV, and The Fortune Business Report. Click and watch clips. Warning, Josh had a lot more hair back then.
To support the release of Gordon's fourth book Presentations That Change Minds this video was shot at McGraw-Hills London studios.
Robin Carey, CEO of Social Media Today, introduces Josh Gordon as part of their "Access to the Experts" online training program which were sponsored by Oracle.
Sales lesson: Gordon explains how his daughter "sold" him on getting the family pet dog.
Gordon hosted the most popular webinar posted by BPA Worldwide. The topic was on using BPA audit data on sales calls. This YouTube Video which recorded the first 10 minutes of the webinar has been seen by over 4,500 people.
