Think about your client list and consider which might benefit from the recession. That’s right, benefit. When I talk to salespeople in recession training sessions they often first laugh at the question. But if think your client list through you may find surprises.
To get in the right frame of mind, think chocolate.
At the Etiquette of Chocolate store in Orange Park, Florida the customers keep pouring in, making the year old business recession proof. Owner Jaycel Adkins reports, “It’s an affordable luxury. Even in an (down) economy people can afford to spend a dollar, two dollars on a piece of chocolate, especially if it’s good chocolate.”
Just last month, Dove chocolate announced it will be expanding its facility in South Central, Pennsylvania to keep up with demand which is up 20% over last year, despite the recession.
There is no recession in the chocolate business.
There may be some of your clients in the same situation. They could sell products at a lower lower cost, offer products that can replace more expensive ones, offer services to disadvantaged companies, help organizations save money, or are just essential to business. Identify these companies before you competition and you have an opportunity to grow your business.
A great way find them is to check help wanted ads and web sites for job seekers. They know who is hiring and those hiring are likely those buying.
Great persecutive can be found on the Career Hub website. Earlier this year they compiled a list of 72 industries that have proven recession proof recently as well as during the 1990 and 2001 recessions. Reading it though is like a mini mystery novel. Hmmm hospitals. Sure, people get sick recession or not. Mystery solved. Next! Take a peek at the chart to get thinking who might be the winers in your market.
See the 72 recession proof industries on the Career Hub website
And until the recession ends, do have some chocolate!
Great article… thanks. I like the suggestion about looking for companies that are hiring. If they are hiring… they’re buying. Great sales tip.
Posted by: Nick Moreno | March 18, 2009 at 03:08 PM
Great article… thanks. I like the suggestion about looking for companies that are hiring. If they are hiring… they’re buying. Great sales tip.
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Great article… thanks. I like the suggestion about looking for companies that are hiring.
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Reading it though is like a mini mystery novel. Hmmm hospitals. Sure, people get sick recession or not.
Posted by: cheap darkfall gold | September 25, 2009 at 02:19 AM
I agree it is a mystery. especialy the part about chocolate which can cure many ills.
Posted by: Josh Gordon | October 07, 2009 at 08:14 AM
Excellent article ... thanks. I like the approach to find companies that are hiring. If you rent ... buy. Sales of Great tip.
Posted by: Laura Paris | December 09, 2009 at 05:05 AM
Thanks for posting. Another tip, in these stressful times eat more chocolate!
Posted by: Josh GOrdon | December 16, 2009 at 08:21 AM
Thanks to your valuable information i am a chocolate lover and i really enjoyed reading your blog. Keep posting!
vee
Posted by: Ferrero Rocher philippines | March 22, 2010 at 11:46 PM
I have heard of folk making their millions on chocolate :) SO your suggestion makes a whole lot of sense to me. Great advice to look for those who hire people - and even better- eat a whole lot of chocolate while your at it :)
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Posted by: Generic Viagra | September 21, 2010 at 03:48 PM
I do not want to work in the field of medicine. Can you give me examples of careers that will involve working with animals? Ideally, I earn at least $ 40,000 per year.
Posted by: career consultants | October 28, 2010 at 07:19 AM
I just don’t see how the right solution can be so tightly disciplined to a dollar figure. By all means, recognize that a problem has a cost attached to it, and therefore the solution must be limited by that financial context.
Posted by: mens health | November 11, 2010 at 02:27 PM
Yes if the companies are hiring you must sell yourself to them in a good return. Decide a package and give them.Thnx to the site for providing different language options.
Posted by: Proposal Software | March 31, 2011 at 03:45 PM
I have heard of folk making their millions on chocolate :)
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