Tip O'Neil, the legendary Democratic House of Representatives Majority leader from Massachusetts once said, "All politics are local." I have a slight modification of that, "All politics is local selling." This includes selling ideas, selling legislation, and especially selling candidates.
The recent upset victory that Massachusetts Republican State Senator Scott Brown pulled off over Democratic Massachusetts Attorney General Martha Coakley proves my point. In a special election held to replace the late Edward Kennedy''s National Senate seat, the two candidates were given about a month to campaign. In that time Coakley made a total of 19 campaign appearances, about one every two days. In this photo she is shown demonstrating the her campaign style by staying at home and sitting on her porch with her husband and dogs.
Martha Coakley:
19 campaign appearances
Republican candidate, Scott Brown had a different campaign style. He was out all the time and seemed like he was everywhere. In the same time frame Coakley made 19 campaign appearances, he made 66, over 2 a day.
Scott Brown (far left) 66 campaign appearances
Even in a Democratic state, in a campaign for the seat of a former Democratic legend, you can't fight the oldest lesson in selling;
if you make the calls you make the sale.
Great post! Showing us is 80% of the game.
Steve Waterhouse
http://www.waterhousegroup.com
Posted by: Steve Waterhouse | February 17, 2010 at 04:38 PM
Its not that complicated. Why is it that more Democrats are typically such lousey salespeople? I say this as a guy who most often votes for Democrats. I worked for John Kerry's campaign. He was a terrible salesperson.
Posted by: Josh Gordon | March 11, 2010 at 01:54 PM
Nice Post!
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Posted by: KAP Content Presentation | February 24, 2011 at 08:44 AM
Its right. Politicians are Salespeople and we are their customers. But the difference is that, when elections reach they do all the things to satisfy us(customers), ans when elections are completed they forget us.
Posted by: Proposal Software | March 27, 2011 at 02:39 PM