In 1997 my book, Tough Calls, came out.As the first national release of an unknown business writer expectations were low. My publisher told me most business books sell less than 3,000 copies in their lifetime and if I could hit that number I should be happy.
But my book had a secret weapon build into it: an imaginative survey that offered new insight into problem customer behavior.
Within a year of the book's release I had been asked to share survey insights with appearances on CNN, CNBC, Wall Street Journal TV (twice), and The Fortune Business report. Book sales were bolstered by international translations with the Korean edition alone hitting that 3,000 copy sold mark. You can click on the picture to see a video clips from four of my 1997 television appearances. Remember, it all started with a survey. And before you play the video, also remember, I had more hair then.
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Posted by: KAP Proposal Automation | February 24, 2011 at 08:31 AM
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I really liked this blog, it resonates with the message we try and send out to our clients. So many people out there DO underestimate this aspect of sales.
Posted by: Tim Lawless | February 28, 2011 at 11:51 AM
Yes this is one the things that people ignore today but it should never be underestimated as you never know what thing can give you an edge over your competitors.
Posted by: Proposal Software | March 27, 2011 at 11:06 AM
That's an awesome feat, Mr. Gordon! Who would've thought that a source of your stress can be the sole reason for your success? By the way, how did you handle that survey before? New York City has a lot of possible customers who are, as one of the reporters has said, competitive to sell to.
Posted by: Javis Lounsbury | April 14, 2011 at 07:25 AM
Very informative, and impressive survey your book has. Nice post...
Posted by: Hobby Article Directory | May 25, 2011 at 08:25 AM
Surveys are very useful. Sometimes people voice things they would not normally tell verbally if approached. Tell people what you think and get rewarded for it, works for me!
Posted by: Johnny Clufton | October 12, 2011 at 12:36 PM
Nice article, thanks! I learn something new on blogs everyday and yours is stimulating and provides new ideas. Thanks and keep up the good work!
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Posted by: Account Deleted | May 31, 2012 at 06:14 AM